![]() ![]() Whether you host it on your existing website or build something new, the goal remains the same. In fact, it should be the home base for all related information. Website: A compelling website is a crucial component of event marketing. In addition to email invites and social promotion, consider employing direct mail tactics for your VIPs by sending a physical invite to the event.įor NYK, we try to send out something related to that year’s theme and include a special ticket discount offer. Leverage your PR team to drive awareness to your event via media alerts and event listings in various business journals and newsletters.ĭirect Mail: In an era where digital is king, it’s easy to forget to power of physical marketing tactics like direct mail. PR: It’s easy to get too focused on your digital promotion that your forget time-tested traditional methods, like PR. ![]() You should also take advantage of paid social to extend the reach and awareness of the event. Be sure to pin your posts as well.īrandwatch mainly used social to highlight big announcements and generate buzz surrounding the Conference, such as new speakers, updates to the agenda, special events and more. Use engaging visuals, videos and animations to draw attention to your tweets promoting the event. Social Media: Make sure you set a dedicated hashtag for your event for all your social media promotion, checking first to ensure it’s not already in use. If you establish your email plan and messaging strategy ahead of time, you’ll be better set up for success in the long run. Reminder emails to those already RSVP’d will not be pertinent and people you are still selling tickets to will require these frequent updates to maintain buzz. Different types of emails will call for different audiences. This means promoting the event using various marketing disciplines:Įmail Marketing: Develop your communications plan for emails well in advance. The best way to do this is with a multi-faceted approach. Once your goals and measurement tools are in place, it’s time to kick off your event marketing plan. This way, we knew we had the exact group we were looking for and didn’t waste resources or budget on the wrong audience. Using Brandwatch Audiences, we were able to locate the right people to direct our social promotions to, especially our promoted social ads. Aside from promoting the NYK Conference to your existing clients, we also wanted to invite future prospects, influencers and partners. We also set up a Dashboard in Brandwatch to monitor the general buzz around the event and tweaked our messaging based on the insights we derived from the data.įinally, you need to know who you are targeting in your promotion efforts. The only way to know if your approach is working is to measure performance and make changes accordingly.įor NYK, we measured everything from click-through rates on emails to social media impressions, engagement, paid ad performance and more. The next thing you’ll want to to think about is what you want to measure and how you’ll do so. Make sure they’re clear across every team involved in promotion. ![]() Great event marketing needs goals to be set in advance. įor some, it may be driving ticket sales. Pre-event marketing: know what you need to know.īefore you start promoting your event, it’s important to make sure you know what your goals are. ![]()
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